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Who We HelpConstruction

Digital Marketing for Construction Companies

A $400,000 project does not go to whoever ranked first. It goes to whoever survived months of research, three or four bids, a reference call, and a hard look at whether your last six jobs finished on schedule. Our job is making sure you are in that room, and that everything a prospect finds while checking you out holds up.

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100+ Five-Star Reviews

Contractor Marketing

Overview

Marketing That Gets You on the Shortlist

Construction has the longest sales cycle and the highest ticket of anything on this list. Nobody impulse-buys a commercial build-out. The process runs for months, involves several decision-makers, and includes a stretch where somebody is quietly checking whether you are real: your portfolio, your reviews, your license, your safety record.

That changes what marketing is for. In plumbing, marketing produces a phone call. In construction, marketing produces credibility that has to survive scrutiny from people looking for a reason to cut you.

Two contractors shaking hands over blueprints and tools

Why WolfPack

Positioned by Segment, Built From Where Your Work Comes From

It also splits by segment. Commercial general contracting, custom residential, and specialty trade work have almost nothing in common in how they get found. One generic construction site speaks to all three and convinces none.

And the starting point depends on where your work comes from now. A firm running entirely on referrals with a thin site needs proof built before it needs traffic. A company already bidding public work with a real portfolio usually needs segment separation and attribution instead. We look at what a prospect actually finds today before recommending anything.

WolfPack Lead Tracking & ROI Dashboard sample

Meet the Pack

Your Contractors Marketing Team

  • Aby Johnson

    Aby Johnson

    Operations & Client Success Coordinator

  • Jack Eshleman

    Jack Eshleman

    Account Executive

Meet the whole pack

How It Works

Our Process for Contractors

  1. 1

    Audit

    We look at what a prospect actually finds when they research you, and where you are absent during the planning phase. That research is happening whether you market or not, so the first question is simply what it turns up.

  2. 2

    Build proof that survives vetting

    Detailed project pages with scope, timeline, problems, and outcomes, not just a gallery. Buyers are trying to predict how you behave under pressure, and a photo of a finished building does not tell them.

  3. 3

    Position by segment

    Distinct pages and campaigns for commercial, residential, and specialty work. Different buyers, different proof, different search behavior, and one generic site convinces none of them.

  4. 4

    Get on the shortlist earlier

    SEO and content that reach decision-makers months before an RFP goes out. By the time a bid list exists, the firms on it were chosen weeks ago.

  5. 5

    Make credibility visible

    Licensing, bonding, insurance, safety record, and certifications surfaced where they kill doubt. On a project this size, these are not credentials to bury on an about page. They are the filter.

  6. 6

    Track a nine-month sale

    Lead tracking and CRM attribution built for long cycles, so you can finally see which channel produced the contract. Without it, marketing gets cut every time the quarter tightens, because nobody can defend it.

Digital Marketing Services

Marketing Services Built for Contractors

Branding

Build a memorable brand with expert strategy, logos, and visuals that set you apart.

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Website

Custom sites built to load fast, read well on a phone, and turn visitors into booked jobs. You own the site, the…

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Advertising

Maximize ROI with PPC, Local Services Ads, and social campaigns: targeted strategy, creative, and full management for more leads.

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Social Media Management

Grow your brand with social media management. We manage your profiles, create content, and drive real engagement across the top platforms.

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Review Management

Get more 5-star reviews on autopilot and let WolfPack manage every response. More reviews, higher rankings, better ad performance. Included in every…

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Proof, Not Promises

Results for Contractors Businesses

See the case studies

Pricing

Packages & Pricing

Basic

From $389 per month

Local foundation for service businesses.

Local SEO

  • Google Business Profile optimization
  • Citation and listing management

Reviews

  • Review management
  • AI review replies and review protection

Tracking

  • Map position tracking
  • Keyword and competitor tracking

Reporting & Support

  • Video and written reporting
  • Email support

30 Day Cancellation Notice Required

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Advanced

Custom per month

Everything in Basic, plus content and technical SEO.

Everything in Basic

  • All Basic features

Analytics

  • GA4 and Search Console setup

Content

  • Monthly on-page optimization
  • Monthly blog content

Technical

  • Technical SEO monitoring
  • Expanded keyword tracking

Strategy

  • Quarterly strategy call

30 Day Cancellation Notice Required

Get Started

Pro + AI

Custom per month

Everything in Advanced, plus AI search visibility.

Everything in Advanced

  • All Advanced features

AI Visibility

  • AI prompt and gap analysis
  • AI brand analysis and visibility scoring

Scale

  • Full keyword tracking
  • Increased monthly optimizations and content

Strategy

  • Monthly strategy call

30 Day Cancellation Notice Required

Get Started

Pricing starts at $389 per month and can be customized based on your needs. Paid advertising is available on any plan, with management billed separately from the ad spend you pay Google directly.

From the Blog

Related Reading

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