Branding
Build a memorable brand with expert strategy, logos, and visuals that set you apart.
Learn moreDigital Marketing for Roofers
A week after a storm, your market fills with out-of-state crews and door knockers. They will be gone by spring and you will still be here fixing what they left. The roofers who win are not the ones who react fastest. They are the ones homeowners already recognized before the storm hit. We build that recognition in the quiet months, when it is cheap.
100+ Five-Star Reviews
Overview
Be the Roofer Homeowners Already Know Before the Storm
Roofing is the hardest vertical here for three reasons that stack. A roof is a twenty-year purchase, so almost nobody in your market is a buyer today. Lead costs are punishing because every roofer chases that small pool. And after a storm your competition triples with companies that have no local reputation to protect.
That rewards exactly one strategy: being established before demand shows up. A homeowner looking at a damaged roof and three yard signs picks the name they have heard of, with two hundred local reviews and a real address. You cannot buy that in the two weeks after hail, when everyone is bidding.
Why WolfPack
The Right Mix for Insurance, Retail, and Your Market
There is also a fork most roofing marketing ignores. Insurance restoration and retail replacement are different businesses with different objections. Running them through one funnel underserves both.
And the right starting point depends on where you sit. A roofer with fifteen years in one town and forty reviews needs review volume more than anything else, because the reputation is real and undocumented. A newer company or one expanding into a second market has to build recognition from zero, which is a slower and more expensive job. Those are not the same plan.
Meet the Pack
Your Roofers Marketing Team
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Aby Johnson
Operations & Client Success Coordinator
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Jack Eshleman
Account Executive
How It Works
Our Process for Roofers
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1
Audit
We look at your local visibility, your review volume against direct competitors, and how efficiently your current ad spend converts. Review count relative to the other roofers in your market is usually the most telling number on the page.
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2
Build recognition before the storm
Local SEO, content, and review volume that make you a known name year-round. Clicks are cheapest and competition thinnest in the quiet months, which is exactly when almost nobody is spending.
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3
Separate insurance from retail
Distinct pages and campaigns so each speaks to the objection that actually matters. A homeowner filing a claim wants to know you will handle the adjuster. One paying cash wants materials, warranty, and financing.
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4
Spend efficiently
Tight targeting, strong landing pages, and lead tracking that reports cost per signed contract. With a buyer pool this small, conversion rate moves your numbers further than any bid increase will.
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5
Make local permanence obvious
Address, years in business, manufacturer certifications, and warranty surfaced up front. Every one of those is something an out-of-state crew in a rented truck cannot claim, which is the entire point.
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6
Turn every completed roof into proof
Automated review requests that compound the authority storm chasers can never build. This is slow, it is unglamorous, and it is the single hardest thing for a competitor to take from you.
Digital Marketing Services
Marketing Services Built for Roofers
Website
Custom sites built to load fast, read well on a phone, and turn visitors into booked jobs. You own the site, the…
Learn moreAdvertising
Maximize ROI with PPC, Local Services Ads, and social campaigns: targeted strategy, creative, and full management for more leads.
Learn moreSearch Engine Optimization
Boost visibility and leads with SEO and Answer Engine Optimization: optimized content plus local and technical SEO for top rankings.
Learn moreCRM | Marketing Automation
Streamline sales and nurture leads with CRM and marketing automation. We set up, customize, and manage smart workflows that grow your business…
Learn moreSocial Media Management
Grow your brand with social media management. We manage your profiles, create content, and drive real engagement across the top platforms.
Learn moreReview Management
Get more 5-star reviews on autopilot and let WolfPack manage every response. More reviews, higher rankings, better ad performance. Included in every…
Learn moreProof, Not Promises
Results for Roofers Businesses
Strengthening the Digital Footprint Across South Georgia & North Florida
See how WolfPack's social media management strengthened All South Pest Control's online presence and audience engagement. Read the case study.
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Driving More Reviews & Visibility for Tampa Bay Septic
See how WolfPack's CRM and review system earned Tampa Bay Septic 97 reviews in 12 months, a 4x increase. Read the full case study.
Read case study
Modern Website Redesign for Buckeye Basement Solutions
How WolfPack redesigned Buckeye Basement Solutions' website to load faster, convert better, and rank higher in local search. See the case study.
Read case studyPricing
Packages & Pricing
Basic
From $389 per month
Local foundation for service businesses.
Local SEO
- Google Business Profile optimization
- Citation and listing management
Reviews
- Review management
- AI review replies and review protection
Tracking
- Map position tracking
- Keyword and competitor tracking
Reporting & Support
- Video and written reporting
- Email support
30 Day Cancellation Notice Required
Get StartedAdvanced
Custom per month
Everything in Basic, plus content and technical SEO.
Everything in Basic
- All Basic features
Analytics
- GA4 and Search Console setup
Content
- Monthly on-page optimization
- Monthly blog content
Technical
- Technical SEO monitoring
- Expanded keyword tracking
Strategy
- Quarterly strategy call
30 Day Cancellation Notice Required
Get StartedPro + AI
Custom per month
Everything in Advanced, plus AI search visibility.
Everything in Advanced
- All Advanced features
AI Visibility
- AI prompt and gap analysis
- AI brand analysis and visibility scoring
Scale
- Full keyword tracking
- Increased monthly optimizations and content
Strategy
- Monthly strategy call
30 Day Cancellation Notice Required
Get StartedPricing starts at $389 per month and can be customized based on your needs. Paid advertising is available on any plan, with management billed separately from the ad spend you pay Google directly.
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