Microsoft Ads

Pay-per-click ads across Bing, Yahoo, MSN, Microsoft Edge, DuckDuckGo, and the partner sites those engines feed. Most people still call them Bing Ads. You bid on keywords, write the ad, and pay when somebody clicks, the same way Google Search Ads work.

Structurally they are close to identical. The audiences are not. Google has far more search volume. Microsoft has fewer advertisers competing, lower click costs, and an audience that skews older, higher income, and more desktop. Most accounts should run Google first and add Microsoft as the second platform.

Usually, yes, once your Google account is producing. The searchers tend to be homeowners and decision makers, which lines up well with home services, legal, and medical. The cheaper clicks are what pull your blended cost per lead down.

A common starting point is 10 to 20 percent of your Google Ads budget. That is enough to produce real data without pulling meaningfully from what already works. After a month of numbers we adjust toward whichever platform is producing cheaper booked jobs.

You can, and we will build it from scratch if that is the plan. Most of the time it is not the right first move, because the volume is lower and it takes longer to gather enough data to optimize on. If Google is the better first platform for your market, we will say so.

They can be, and it is worth knowing upfront. Microsoft syndicates to more third-party sites than Google, which is part of why clicks are cheap. Negative keywords, audience exclusions, and partner network controls are what keep it clean. Managed properly, most accounts still see a lower cost per lead than Google.

Microsoft owns LinkedIn, so campaigns can target and bid by company, industry, and job function. No other search platform offers it. If your best jobs come from a specific kind of buyer, like property managers or facility directors, this is often the strongest reason to run Microsoft at all.

Clicks start the day campaigns go live. Most accounts see meaningful results in 30 to 60 days. It takes a little longer than Google to settle because there is less volume, so there is less data to learn from each week.

Microsoft connects to Lead Center by API, so every click, call, and form is tracked and attributed in the same place as your other channels. Where you can share what jobs close for, we send that revenue back to Microsoft so bidding chases real work instead of form fills.

You pay the advertising platform directly from your own account. Management fees are separate from ad spend. Basic Ads is $389/month, Advanced Ads is $649/month, and Pro Ads is $750/month or 15% of ad budget, whichever is greater.

Yes. The account is created under your business with you as the admin. The account, campaign history, and conversion data are yours if you leave. WolfPack retains ownership of call tracking numbers, Lead Center accounts, landing pages we build, and creative source files.

Microsoft Shopping Ads exist and can work, but Google generally performs better for eCommerce. Microsoft is strongest for service businesses focused on lead generation, local targeting, and booked appointments.

Yes, it is required for advertising clients. It is what makes attribution possible. Without it we would be reporting on clicks instead of customers.

Basic and Advanced Ads require 30-day cancellation notice. Pro Ads requires a 6-month commitment, followed by 30-day cancellation notice.