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Digital Marketing for Landscapers

Anyone with a trailer can undercut you on a weekly cut. The margin in this business is upstream: hardscape, irrigation, lighting, and full installs. And it comes from customers who already trust you. We bring in maintenance accounts worth keeping, then move them up the ladder instead of leaving them at $45 a week forever.

100+ Five-Star Reviews

Landscaping project in progress with a red wheelbarrow, shovel, and garden tools on a manicured lawn in front of a home—ideal for a digital marketing agency for landscapers.

Overview

Higher-Ticket Work From a Business People Recognize

Lawn care has the lowest barrier to entry of any trade on this list. A truck, a mower, and a phone number makes a competitor, and there are dozens in every market working for less than you can afford to. Competing on the price of a weekly cut is a race you cannot win.

The way out is the upsell. A maintenance customer who already trusts you is far cheaper to sell a patio or an irrigation system than a stranger is, and those jobs carry ten to fifty times the ticket. Most companies never market to their own list at all.

Landscaping project in progress with a red wheelbarrow, shovel, and garden tools on a manicured lawn in front of a home—ideal for a digital marketing agency for landscapers.

Why WolfPack

Sell Up Your List and Fill the Winter Months

Then there is January. Revenue drops off a cliff for three or four months, and the companies that ride it out comfortably sold leaf removal, snow, and spring contracts before the season ended.

Where you start depends on what you already have. A maintenance-heavy company with two hundred accounts and no install crew has a list to sell into but nothing to sell them yet. A design-build shop with a portfolio and no recurring base has the opposite problem. We look at the mix before recommending anything.

WolfPack Lead Tracking & ROI Dashboard sample

Meet the Pack

Your Lawn Care and Landscape Marketing Team

  • Aby Johnson

    Aby Johnson

    Operations & Client Success Coordinator

  • Jack Eshleman

    Jack Eshleman

    Account Executive

How It Works

Our Process for Lawn Care and Landscape

  1. 1

    Audit

    We look at your service mix, where you rank, and how much of your revenue is stuck in low-margin maintenance. The ratio between those two usually tells us what to fix first.

  2. 2

    Market the high-ticket services separately

    Dedicated pages for hardscape, irrigation, lighting, and design-build so each can rank on its own. A homeowner searching for a patio contractor will never find you inside a page about mowing.

  3. 3

    Sell up your existing list

    Email and CRM automation that puts patio, irrigation, and lighting offers in front of maintenance customers who already trust your crews. These convert far better than cold traffic, because the trust is built and you are already on the property every week.

  4. 4

    Book winter before winter

    Seasonal campaigns timed to sell leaf removal, snow, holiday lighting, and next-season contracts while customers still care about their yard. Marketing into a dead January almost never works. Pre-selling it in October does.

  5. 5

    Make the portfolio the pitch

    A site built around real project photography, because in this trade the work sells itself if anyone can see it. Fifty real project photos will outperform better-written copy paired with stock imagery every time.

  6. 6

    Own local search in your radius

    Local SEO and Google Business Profile management for the towns you actually cover. Reviews and profile completeness move this more than anything, and it keeps producing after ad spend stops.

Digital Marketing Services

Marketing Services Built for Lawn Care and Landscape

Branding

Build a memorable brand with expert strategy, logos, and visuals that set you apart.

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Website

Custom sites built to load fast, read well on a phone, and turn visitors into booked jobs. You own the site, the…

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Advertising

Maximize ROI with PPC, Local Services Ads, and social campaigns: targeted strategy, creative, and full management for more leads.

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Social Media Management

Grow your brand with social media management. We manage your profiles, create content, and drive real engagement across the top platforms.

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Review Management

Get more 5-star reviews on autopilot and let WolfPack manage every response. More reviews, higher rankings, better ad performance. Included in every…

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Proof, Not Promises

Results for Lawn Care and Landscape Businesses

Pricing

Packages & Pricing

Basic

From $389 per month

Local foundation for service businesses.

Local SEO

  • Google Business Profile optimization
  • Citation and listing management

Reviews

  • Review management
  • AI review replies and review protection

Tracking

  • Map position tracking
  • Keyword and competitor tracking

Reporting & Support

  • Video and written reporting
  • Email support

30 Day Cancellation Notice Required

Get Started

Advanced

Custom per month

Everything in Basic, plus content and technical SEO.

Everything in Basic

  • All Basic features

Analytics

  • GA4 and Search Console setup

Content

  • Monthly on-page optimization
  • Monthly blog content

Technical

  • Technical SEO monitoring
  • Expanded keyword tracking

Strategy

  • Quarterly strategy call

30 Day Cancellation Notice Required

Get Started

Pro + AI

Custom per month

Everything in Advanced, plus AI search visibility.

Everything in Advanced

  • All Advanced features

AI Visibility

  • AI prompt and gap analysis
  • AI brand analysis and visibility scoring

Scale

  • Full keyword tracking
  • Increased monthly optimizations and content

Strategy

  • Monthly strategy call

30 Day Cancellation Notice Required

Get Started

Pricing starts at $389 per month and can be customized based on your needs. Paid advertising is available on any plan, with management billed separately from the ad spend you pay Google directly.

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