Case StudiesLAMDeck Tampa, Inc.

LAMDeck Sees Nearly 50% Lower Cost Per Lead in Advertising

See how WolfPack's PPC delivered LAMDeck Tampa a $38 cost per lead, nearly 50% below the industry average. Read the full case study.

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Client: LAMDeck Tampa, Inc.

Advertising

Results

By the Numbers

$38.32 (42.54% lower than industry average $66.69) Cost-Per-Lead

8.51% (22.27% higher than industry average 6.96%) Conversion Rate

8.02% (24.92% higher than industry average 6.42%) Click-Through Rate

The Challenge

LAMDeck Tampa, Inc. delivers premium EVA foam marine flooring that enhances the comfort, style, safety, and value of any vessel. From fishing boats to luxury yachts, their UV-resistant, non-skid, soft-touch decking replaces traditional fiberglass flooring with custom-designed solutions built to withstand the harsh marine environment.

Although LAMDeck had a solid reputation in the marine industry for delivering high-quality custom boat decking, it faced a significant challenge in scaling its visibility online. Unlike general home service providers, their niche offering required a much more focused approach to digital advertising. They needed a solution that would not only target boating enthusiasts and vessel owners but also speak to the unique benefits of EVA foam decking, comfort, safety, aesthetics, and long-term value.

Their previous lead generation strategies lacked the precision and performance needed to consistently reach their ideal audience. With competitors dominating general boating and marine keywords, LAMDeck needed a paid search strategy that would elevate their brand, filter out unqualified clicks, and deliver cost-efficient conversions in a particular market. They were seeking more than traffic—they were after qualified, conversion-ready boat owners across the Tampa Bay area.

Our Solution

To address these challenges, we developed a custom Google Search Ads campaign tailored exclusively to LAMDeck’s marine-focused audience. This began with in-depth keyword research to isolate search terms relevant to custom boat decking, EVA foam flooring, and specific vessel types. We structured ad groups based on boat categories and user intent, and wrote ad copy that highlighted key differentiators such as UV resistance, barefoot comfort, and the ability to increase a boat’s value.

We also implemented conversion tracking to monitor quote requests, form submissions, and phone calls, ensuring every ad dollar was tied to performance. Ongoing optimization included bid adjustments for high-performing keywords, negative keyword filtering to eliminate unqualified traffic, and A/B testing of ad creatives. This agile, data-driven approach allowed us to improve performance continuously and zero in on the most profitable segments of their target market.

The Results

$38.32

Cost-Per-Lead
42.54% lower than industry average ($66.69)

8.51%

Conversion Rate
22.27% higher than the industry average (6.96%)

8.02%

Click-Through Rate
24.92% higher than the industry average (6.42%)

The campaign drove meaningful engagement with LAMDeck’s ideal audience: boat owners actively searching for high-quality decking solutions. By combining precise targeting with compelling ad messaging, we were able to attract more qualified leads, reduce acquisition costs, and deliver more substantial returns. The results not only exceeded industry benchmarks but also reinforced LAMDeck’s position as a leader in the custom marine decking space.

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