How to Get Cheaper Local Leads From Paid Media Campaigns
Cheaper local leads come from better relevance, not a smaller budget. Most home service businesses see a high cost per…
Sep 1, 2026
Advertising
Advertising connects your business with the right audience at the right time. This category explores strategies for paid media, budget allocation, targeting, and creative performance across ad platforms. Learn how to plan campaigns that support your goals, understand your metrics, and adjust based on real results. These articles cover practical insights for service businesses that want to improve return on ad spend, reach new customers, and build stronger visibility online.
How Google Is Overhauling Local Service Ads Management
Google is moving Local Services Ads out of its own familiar dashboard and into a type of Google Ads campaign…
Aug 19, 2026
Local Service Ads vs Google Ads (And How to Use Both Right)
The short answer: Local Service Ads are best for capturing ready-to-buy customers who want to call right now, and Google…
Jul 14, 2026
How & Why to Advertise Your Business On Bing in 2026
Yes, lots of local businesses advertise on Bing, and most of them run it right alongside Google instead of picking…
Jun 29, 2026
SEO vs PPC: Where to Spend First
Should you spend on SEO or PPC first? Short answer: if you need leads in the next 30 days, start…
May 28, 2026
What Is Programmatic Advertising and How To Leverage It
Programmatic advertising powers nearly every ad you see online. Here is how it really works, what it knows about you,…
May 15, 2026
Google Local Service Ads Strategy for High Quality Local Leads
A strong Google Local Service Ads strategy focuses on lead quality, not just lead volume.
Dec 19, 2025
Paid Social Competitor Analysis for Better Ad Results
Paid social ads competitor analysis helps your business understand what works in your market so you can create ads that…
Dec 9, 2025
Understanding the New Google Verified Badge for LSAs
The Google Verified Badge is the new trust signal for Local Services Ads. Google retired the old Screened and Guaranteed…
Dec 2, 2025
Email Marketing vs Advertising ROI & How to Maximize Both
You have $5,000 to spend on marketing next month. Should you put it into Facebook advertising, Google search campaigns, or…
Nov 3, 2025
The Howler
Get a free marketing edge every Friday.
The Howler newsletter delivers the strategies, tools, and trends we use to grow local service businesses, straight to your inbox. Quick read, worth your time, every week.
No spam. Unsubscribe anytime.
